SPRL

SPRL

2026

ART DIRECTION, DESIGN, WORLD BUILDING

LED THE COMPLETE REBRAND OF THE VINTAGE SHOPPING PLATFORM, REIMAGINING ITS IDENTITY FROM THE GROUND UP TO CREATE A DISTINCT AND IMMERSIVE BRAND WORLD. I DEVELOPED A COMPREHENSIVE VISUAL SYSTEM THAT EXTENDED ACROSS BRAND IDENTITY, DIGITAL EXPERIENCE, PRODUCT PRESENTATION, IMAGE DIRECTION, AND MARKETING TOUCHPOINTS. FROM EXPERIENCE DESIGN TO PRODUCT DISPLAY SYSTEMS, EVERY ELEMENT WAS CRAFTED TO ELEVATE THE DISCOVERY OF VINTAGE FASHION, CREATING A COHESIVE UNIVERSE THAT FELT BOTH CURATED AND COLLECTIBLE WHILE ESTABLISHING A STRONG FOUNDATION FOR THE BRAND'S FUTURE GROWTH.

DESIGN AND EXPERIENCE FOR SPRL.SHOP BETA