When a promising book brief

When a promising book brief just needs that little spark to truly stand out.

A client of mine—a book publisher—had previously explored AI-generated covers. They were visually interesting, but something felt incomplete. The layout wasn’t quite doing justice to the story.

So I took a step back.

I read the brief carefully, let the concept settle, and focused on capturing the emotional tone the cover needed to convey. Because a great cover isn’t just seen—it’s felt.