Éclat Nocturne – Luxury Fragrance

Éclat Nocturne – Luxury Fragrance Launch (Maison Solenne)

Challenge Develop the complete art direction for a new luxury fragrance launch that needed to feel sophisticated, sensual, and quietly powerful — without looking generic or overly flashy.

Approach I built the visual language around soft nocturnal tones, champagne gold, and muted rose. Every element was designed to feel elegant and atmospheric, creating a cohesive sensory experience from packaging to campaign.

Deliverables • Mood board & style guide • Packaging direction • Campaign visuals • Invitation suite • Social media assets

Outcome A refined and consistent brand world that elevated the fragrance launch and gave Maison Solenne a distinctive, memorable visual identity across all materials.