Wavelr Carbon Credit Brand, Platform & Website

Helping a Carbon AI team to tell compelling stories and elevate their design by shaping the platform, decks, marketing and website

Wavelr required a comprehensive suite of content to effectively market their offering, covering everything from social media assets to full-scale marketing campaigns, ensuring they were fully equipped to launch successfully.

A key priority during this process was enhancing their appeal to investors through strong branding and storytelling. To achieve this, we collaborated closely to craft a clear, engaging narrative, supported by impactful and straightforward visuals.

As part of the story we wanted to show an animation which helped to reinforce the process Wavelr provide with their platform.

We immediately reached out to Kuro Animation to help us create the perfect scenes, then used After Effects and Lottie to import the 3D animation into Webflow and create the scrolling interactions.

The website needed to cover various degrees of communication, from simple and clear for land owners to complex for climate investors, highlight the benefits of higher quality carbon credits which removed green washing. At this point we found we needed to shift and focus more on removing barriers to carbon project development.