FRAYM ⏐ Branding

FRAYM is a web-developement framework that simplifies the process of deploying, scaling, and optimizing static websites and Single-Page Applications. It offers features like automatic scalability, performance optimization, serverless functions, continuous deployment, and collaboration tools for teams. The logo transports many visual cues of what FRAYM does: On one hand you will be able to notice the "Y" from the name in the negative space of the mark. On the other hand the little circle indicates the digital product that is held together by the framework. Visually the look of the brand should feel techy and modern.