Dusk

The client's goal was to establish a luxury shampoo and conditioner brand that stands out in the competitive London beauty market. The focus was on creating a brand that exudes sophistication, with a strong emphasis on high-quality, pioneering ingredients that set a new standard in haircare.

Our approach was to craft a distinctive brand identity that balanced established luxury with creative flair. We designed a packaging concept that was both elegant and innovative, reflecting the brand’s premium positioning while offering a fresh, contemporary twist. The visual identity was tailored to appeal to a discerning, feminine audience, combining timeless luxury with forward-thinking ingredients. By blending refined aesthetics with cutting-edge haircare technology, our goal was to create a brand that resonates with customers seeking both elegance and innovation in their beauty routines.