Secure Social: Localising Fidelity ADT's South African Presence

The aim of this project is to localise and enhance Fidelity ADT's social media presence in South Africa, ensuring that the brand resonates with the local audience and aligns with cultural and regional nuances. The project will involve a comprehensive audit of the current social media strategy, the development of localised content, and the execution of a targeted engagement strategy to increase brand awareness, engagement, and loyalty among South African consumers.

Localise Fidelity ADT's social media presence to resonate with the South African audience.

Increase brand awareness and engagement among South African consumers.

Strengthen brand loyalty and advocacy within the South African market.

Localised content calendar and posting schedule.

High-quality, engaging localised content for various platforms.

Monthly performance reports and analysis.

Month 1: Social Media Audit and Content Strategy Development.

Month 2-3: Local Content Development and Engagement Strategy Execution.

Ongoing: Performance Analysis and Reporting.

Total budget for the project: $1000.

Monthly retainer fee: $200.

Increase in followers and engagement rates among South African consumers.

Improvement in brand sentiment and advocacy within the South African market.

Strengthening of brand loyalty and customer retention among South African consumers.

Social Media Manager: Thuli Lukuko.

Graphic Designer: Ntsika Daki.

Content Writer: Thuli Lukuko.

This project aims to localise and enhance Fidelity ADT's social media presence in South Africa, ensuring that the brand resonates with the local audience and aligns with cultural and regional nuances. By conducting a comprehensive social media audit, developing localized content, and executing a targeted engagement strategy, we will work towards achieving the client's objectives and driving tangible results.