Nurse Practitioner Landing Page Concept

Concept landing page for a solo nurse practitioner in NYC who specialises in injectables and skin treatments. The brief was a site that feels as quiet and considered as the work she does.

Near-black ground with a single warm gold (#C8A87C). Cormorant Garamond italic against DM Sans. The hero is one tightly-cropped photograph — the warmth of the skin tone doing most of the trust work.

The before-and-after pairs use the same crop and lighting on both sides, no dividers. Sat with the restraint for a while and felt like that was the right call for the niche.