Growth Marketing Strategies for Startups
Kendall Bird
Growth marketing is challenging for early-stage startups because they need to achieve significant user/revenue growth with limited resources, often while simultaneously figuring out product-market fit and optimal channels
I help early-stage companies build and execute comprehensive go-to-market strategies. Drawing from my experience as both a founder and marketing leader, I specialize in creating high-impact / low-cost programs that drive measurable revenue growth.
Examples of Growth Marketing Projects:
Referral Program Development
Create a simple but compelling referral system where existing customers get rewards for bringing in new users
Cold Email Optimization Campaign
Segment potential customers into micro-categories
Test different value propositions per segment
Strategic Partnership Program
Identify complementary (non-competing) products your target users already use
Develop integration partnerships
Create co-marketing opportunities
Activation Flow Optimization
Map out entire user journey from signup to active usage
Identify and eliminate friction points
Develop and optimize website conversion (e.g. sign-up flow, content, SEO)
Craft a lifecycle marketing strategy (e.g. e-mail, in-product)
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Posted Aug 20, 2025
Executed growth marketing strategies for startups to drive revenue growth.
