🚨 SPECULATIVE FMCG REMIX Cadbury Perky

🚨 SPECULATIVE FMCG REMIX Cadbury Perky NaNa x Steri Stumpie - “Stumpie Shake Edition.” Some ideas shouldn’t work… and that’s exactly why they do. This concept reimagines the iconic Cadbury Perky NANA as a drinkable experience, fused with the cult-favorite milk format of Steri Stumpie. 🥤 THE IDEA Turn a chewy, nostalgic candy bar into a bold, shelf-stopping banana caramel milkshake - packaged in a 350ml Stumpie-style glass bottle. 🎯 WHY THIS WORKS Leverages nostalgia equity (Perky NaNa) Anchors in a trusted format (Stumpie milk) Taps into rising demand for dessert-inspired beverages Built for impulse buys + social buzz 🎨 DESIGN STRATEGY Loud, high-contrast yellow x Cadbury purple palette Playful bubble typography meets creamy milk visuals Dynamic ingredient storytelling (banana + chocolate + milk splash) “Shake Me” cap cue → interactive, tactile moment 🔥 CAMPAIGN HOOK “GO BANANAS. DRINK IT.” A chaotic, scroll-stopping launch built for: TikTok taste reactions Influencer “first sip” moments Retail shelf disruption 💡 THE BIGGER PLAY This isn’t just a flavor extension - it’s a format shift. Taking a legacy chocolate brand into ready-to-drink territory opens the door for: → New consumption occasions → Younger audience capture → Viral product storytelling 📦 STATUS Speculative concept - but very real potential. Would you try it… or is this completely unhinged? 👀 #FMCG #ProductDesign #BrandStrategy #PackagingDesign #SpeculativeDesign #CreativeDirection