CHARAKTER — Brand Campaign by Patrycja BiałaCHARAKTER — Brand Campaign by Patrycja Biała

CHARAKTER — Brand Campaign

Patrycja Biała

Patrycja Biała

BRAND CAMPAIGN · CONCEPT · FILM SCRIPT · WEB DESIGN

FOREVER — CHARAKTER

Full creative direction for a fine jewellery brand — strategy, naming, campaign concept, copy, AI-directed film, and a website coded from scratch.
Hero video
Campaign film — "I choose what stays"
Website — full scroll
Strategy, concept, copy and creative direction — Patrycja Biała. AI video directed and edited in collaboration with Bogdan Mishchenko. Website designed and coded from scratch.
See the full project: charakter.pages.dev
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Posted May 27, 2026

Full creative direction for a fine jewellery brand including strategy, naming, campaign concept, copy, AI-directed film, and website.