The goal with EMBLEM was to craft a visual identity that felt sharp, symbolic, and modern — a brand mark that could represent a design agency operating in the post-tool era. I focused on creating a logo that balances brutalist structure with refined typography, built to scale across digital, print, and motion.

The final system plays with modular forms, minimal contrast, and a confident visual grid — designed to feel like a badge of clarity for a team that builds brands for others. Every detail was tuned to speak to creative directors, tech founders, and product-led studios looking for timeless, flexible design.

This project included the full visual identity for EMBLEM: logomark design, typography system, color palette, and usage guidelines — all crafted to feel bold, modern, and scalable. I also delivered branded social cards and high-quality mockups to showcase real-world application.

A complete, founder-ready brand system — built with intention, delivered fast, and all for just $500.