This project aimed to redesign the Aritzia homepage to enhance its visual appeal and functionality. The primary objectives were to increase product visibility, introduce interactive elements, and create a clearer product segmentation strategy that accurately depicts the brand and its sub-brands. The project's outcome was a modern, polished design that achieved its intended goals.

The redesigned homepage boasts a 500% increase in product visibility, offering a more comprehensive look at the brand's inventory. The introduction of personalized and targeted content, as well as video and animated elements, enhances the user experience and engagement with the brand.

Overall, the project showcases a creative approach to redesigning an e-commerce site while considering the brand's identity and target audience.