Art Directing a sassy campaign for a SaaS Startup

Creative process: As the Art Director and Senior Designer for the spring campaign project at Float Card, a fintech SaaS company, my role was crucial in conceptualizing the big idea and overseeing the creative process. I played a key role in art directing the overall campaign, infusing it with a look and feel that perfectly captured the essence of Float.

My primary goal was to effectively communicate the features and benefits of the SaaS product through the video. We collaborated closely with an animation studio, providing direction and guidance to bring the concept to life. Throughout the project, I designed assets that accurately represented the Float Card product and maintained consistency with the brand guidelines. By staying on brand and employing my creative thought process, I ensured that the video effectively conveyed the message and engaged the target audience.

Head of Marketing: Amrita Gurne Senior Design: Maricha Tempel Director: Kailee Mandel Production: Crimson Fish Producer: Stephen James DOP: Taylor Zeller-Newman Production designer: Chris Zenti Art Dept. PA: Matt Gardiner Talent: Taiba Sheheryar Wardrobe: Vyvian To HMU: Liz Yu Grip: Mike Chase Gaffer: Loris Santarosa