Cybersecurity website hero concept
This concept was designed to address clarity issues in the existing site. The product and its proprietary technology weren’t coming through clearly, which made it hard for visitors to understand what the platform actually does or why it’s different.
Another key challenge was visibility and conversion. Important information was missing, and there was no clear path for interested users to get in touch or take the next step.
The goal of this hero was to clearly explain the product, introduce technical depth gradually, surface credibility early, and guide the right users toward action.
It didn’t ship in this form as we chose a different visual direction, but it reflects how we approach complex cybersecurity products: clarity first, depth second.