Usability Audit & Competitor Benchmarking for SoFarSounds.com
Patricia Cuenca
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Posted Feb 13, 2023
I performed a Usability Audit & Competitor Benchmarking for the SoFarSounds website, with the goal of re-designing the search bar for a seamless experience.
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SoFarSounds is a business dedicated to curating intimate concerts in unique spaces.
The Usability Audit
Green post-it’s: Wow-Moments
Red post-it’s: Potential pain-points
Competitor Benchmarking
The competitive benchmarking consists of one direct, Ticketmaster, & one indirect competitor, AirBNB. Five criteria are used: Memorability, Learnability, Efficiency, Satisfaction, and Error.
Direct Competitor: Ticketmaster
Indirect Competitor: AirBNB
