Earth Month Promo ✦ Email

🌎 How real is your water?

🌎 How real is your water?

Save on rainwater with our 2 for 1 offer during Earth Month!



What did I do?

• Created an email blast to Richard's Rainwater customers featuring a "Buy 2 Cases For 1" promotion in celebration of Earth Month
• Used Klaviyo for plain text and link formatting plus hosting graphic design images that communicated core messaging
• Rendered header and body images in Photoshop
• Wrote copy for email body text and infographic labeled- "Rainwater is... R.E.A.L."
• Segmented mailing list recipients in collaboration with Director of Digital Marketing

How did it perform?

April 2023 | 736 recipients

• Conversions: 69 (from 26 recipients)
  • 3.5% placed order rate
  • 🥇 #1 highest revenue Feb-Aug 2023
• Open Rate: 65.48%
• Click Rate: 6.41%