Vivify
Faithful Creations
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
The Client
Vivify believes in the transformative power of personal development and its profound way of renewing your life. Vivify guides and supports individuals, especially divorcees and those navigating relationship challenges, on their journey toward self-discovery and self-actualization. With compassion as their compass and perseverance as their driving force, they help clients rewrite their stories, fostering inner peace, and empowering them to create the life they truly desire.
The Problem
As an upcoming business, Vivify had no brand strategy or brand identity. The CEO wanted to start the business off right by getting full branding done so they were ready before launch time. They wanted a brand strategy and identity that could capture the essence of Vivify's mission so that they could clearly communicate that to potential customers and make them an easily recognizable brand.
Brand Strategy & Creative Direction
Creative Direction 1:
Vivify - Mood Board 1: This style emphasizes spring which is a season of new life and growth. This style is perfect for showcasing the brand as a beacon of hope and positivity while attracting clients looking to be inspired and empowered.
Creative Direction 2:
Vivify - Mood Board 2: This style emphasizes the peace and calmness found within nature. This style is perfect for showcasing the brand as a place of improvement and growth while attracting clients looking for support and comfort.
