Ramda Work Gloves: 15-Second Product Ad Concept

This project is an independent advertising concept created for portfolio purposes. The goal was to develop a short, visually engaging product commercial that presents Ramda work gloves in a realistic outdoor setting and connects the product with practical lawn and garden work.

This concept was not commissioned, endorsed or published by Ramda. The Ramda name and product appearance belong to their respective owner.

The visual direction combines warm golden-hour lighting, close product detail and authentic working environments. The orange-and-black gloves remain the central visual element throughout the commercial, while the surrounding lawn-care scenes demonstrate a believable use case.

Product introduction A close-up establishes the glove design, texture and branding.

Product in use The gloves are shown while operating outdoor equipment and completing garden work.

Closing product shot The commercial ends with a clear hero composition that brings attention back to the product.

Advertising concept and creative direction

Scene planning and visual storytelling

AI-assisted product imagery and motion

Commercial pacing and 15-second structure

Music and sound integration

Final video selection and presentation

15-second landscape commercial, 16:9 format, H.264 video with stereo audio. Designed as a compact social-media, website or digital-display advertising concept.

The finished concept demonstrates how a physical product can be presented through a short AI-assisted commercial with a clear narrative: attention-grabbing product detail, practical use and a strong closing visual.