Branding - LYS Clothing

LYS © is a streetwear clothing brand focused on an underground audience, seeking to combine comfort with aesthetics, in a modern and sober, yet still fun and casual way.

For this project, I developed everything from the Branding to designs for the initial pieces. Below are also icons created to be used on the brand's social networks, as well as a pattern that can be used for future banners and posters.

Additionally, I designed the symbol of a cat as an alternative logo and mascot, reinforcing the fun side of the brand.