Branding - LYS Clothing
Guilherme Tozato
LYS © is a streetwear clothing brand focused on an underground audience, seeking to combine comfort with aesthetics, in a modern and sober, yet still fun and casual way.
For this project, I developed everything from the Branding to designs for the initial pieces. Below are also icons created to be used on the brand's social networks, as well as a pattern that can be used for future banners and posters.
Additionally, I designed the symbol of a cat as an alternative logo and mascot, reinforcing the fun side of the brand.
Mascot
Symbols for social media uses
Symbols for social media uses
Symbols for social media uses
Pattern
Sweater Design
Instagram Post
Instagram Post
Instagram Post
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Posted May 9, 2023
Branding and clothing design for alternative streetwear clothing brand.
