Amore (Sanitary Pads)
Amore Sanitary Pads/ Rebranding Project Plan to Improved brand awareness · Increased customer retention and create brand trust/loyalty.
1) Social Media Post: Targeting Brand Awareness
2) Born With Love, Designed With Care..
The copy suits the brand photography. Highschool girl were seen in joy with Amore's Sanitary pad. The brand motive is to make these girls free from #PeriodPoverty.
By adding on hastag would make the post to reach certain users who would be interested to donate & participate to make an impact for the community.
A campaign sticker as CTA button will direct to their website/e-commerce site.
3) Stay Clean, Healthy & Fresh!
Completed with Girls of South African Native illustrated as free, flying and comfortable to move during menstrual. The product as well seen with wings! The wings substitute are one of Amore's pattern. Since the brand motive was to make sanitary pads accessible to highschool girls, by adding on hashtags would make the post to reach certain users who would be interested to donate & participate to make an impact for the community.
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Posted Jul 19, 2023
Amore's sanitary helps teenagers to have a normal menstrual month with Love & Care. I feel a sisterly bond with this NGO and am eager to lend a hand.
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