Overview

One of Indonesia's top retailers of clothes, Trans Fashion Indonesia, wants to expand its offline business beyond malls and into the online world. Because not every product may be sold, the goal of e-commerce is to sell their products as well as portion of their catalog.

My Contribution

UI Design

UX Design

Design System

Presentation to stakeholder

UX Research

Design Review

Process

Objective

Create a E-commerce responsive web and mobile for fashion with luxury branded and high class with feature such as Login, Register, Payment gateway

Goals

Bring the in-person experience from the store online while retaining the luxury brand vibe.

Challenges

Bring the in-store experience online while adhering to the brand guidelines to give users the same experience as they would receive in-person, and ensure all features of the Transfashion website seamlessly meet user expectations.