Website Redesign For a Local Manufacturing Company
Benjamin Matheson
Wordpress Website Design.
Client:
Adtech Motors (Local Manufacturing Company)
Redesign Adtech Motors' existing website to improve user experience, brand identity, and search engine optimization (SEO). The new website will be built using WordPress, a user-friendly content management system (CMS).
Project Scope:
Information Architecture:
Develop a clear and intuitive website structure that allows users to easily find the information they need. This includes creating user journeys and sitemaps.
Content Design:
Revise and optimize existing website content to enhance brand messaging, user engagement, and SEO. This may involve writing new content for specific sections of the website.
Visual Design:
Design a modern and professional website that reflects Adtech Motors' brand identity. This includes creating a style guide that outlines color schemes, typography, and imagery.
WordPress Development:
Develop the website using WordPress, ensuring a user-friendly interface for ongoing content management by Adtech Motors.
On-Page SEO Optimization:
Implement on-page SEO best practices to improve the website's ranking in search engine results pages (SERPs). This includes keyword research, meta tag optimization, title tag optimization, header tag optimization, and image optimization.
Responsiveness:
Ensure the website is responsive and displays optimally on all devices, including desktops, tablets, and smartphones.
Deliverables:
A new, user-friendly website built on WordPress, Optimized website content, A website style, guide, On-page SEO implementation report.
Timeline:
Define project requirements and scope (1 week)
Information architecture and sitemap development (1 week)
Content creation and revision (2 weeks)
Visual design and style guide creation (2 weeks)
WordPress development (2 weeks)
On-page SEO optimization (1 week)
Testing and launch (1 week)
Success Metrics:
Increased website traffic
Improved user engagement (e.g., time spent on site, bounce rate)
Higher conversion rates (e.g., leads generated, contact form submissions)
Improved website ranking in SERPs
Benefits of this Project:
Enhanced user experience will lead to increased website traffic and engagement.
A strong brand identity will help Adtech Motors stand out from the competition.
Improved SEO will make it easier for potential customers to find Adtech Motors online.
A user-friendly WordPress website will allow Adtech Motors to easily update and manage their website content.
This project will result in a modern, user-friendly, and SEO-optimized website that will help Adtech Motors achieve its business goals.
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Posted May 1, 2024
Redesign Adtech Motors' existing website to improve user experience, brand identity, and search engine optimization (SEO). Website was built using WordPress CMS
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