Gerden Brewing is an Alaskan beer brand focused on beverages. To design this logo, I begin researching the brand's history and the core research to understand more about the brand's essence, value, and target audience. Based on this research, I can gather all my insights to brainstorm the concept for the logo, starting to present ideas in sketches. After that, I choose my software of preference - illustrator - and start transforming these drawings into a real product, using the color palette, typography, and all the visual elements I gathered from the first step.

When the final product is ready to be delivered, I make the necessary adjustments based on the client's feedback.