Not a Bad Mom, Just Overstimulated — Book Launch Copy
Maribel Colon Toure
Original book messaging and launch copy created for Maribel Colon Toure’s forthcoming motherhood book.
The audience
Mothers carrying the combined weight of caregiving, work, guilt, noise, and the invisible mental load.
The messaging direction
Lead with recognition instead of judgment, name overstimulation clearly, and offer support without promising perfection.
Selected hero copy
“You are not a bad mom. You are overstimulated.”
Deliverables
Book positioning, launch messaging, email copy, social copy, and a gentle cross-channel call to action.
I am both the author and copywriter for this forthcoming book. This portfolio project demonstrates how I shaped its message for a motherhood audience.
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Posted Aug 28, 2026
Original book positioning and launch copy for Maribel Colon Toure’s forthcoming motherhood book—shaped with recognition, clarity, and care.
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