E-commerce Site Redesign and Improvement
Megumi Rocha
Redesign of the brand's e-commerce as a personal project
Through the analysis of the current app, I found the following problems
Initial difficulty in digitizing all wardrobe items, as the process is entirely manual and time-consuming.
Difficulty in connecting the pieces to existing outfits, which is also a manual process that takes time.
Difficulty in categorizing the pieces.
Generic interface for an audience that cares about visuals.
Solution Proposals:
Use AI to identify clothing items from outfit photos, so the user would only need to take pictures of their outfits, and the wardrobe would be automatically assembled according to the app's usage.
Bringing a more appealing interface to the fashion audience.
Creation of the "Chek out this make-up" section
Designed a platform section that repurposes social media content, enabling users to visualize the effects of product sets and streamline the purchase process.
Improve user engagement by showing curated product combinations visually.
Enhance conversion and usability by reducing friction in the shopping flow.
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Posted Mar 24, 2026
Redesign of brand's e-commerce focusing on user engagement and streamlined shopping.
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