SOM is a weekly playlist covering the best of MPB, or Música popular brasileira. The goal for the brief was to create a variable cover and corresponding system that would draw listeners worldwide to the lush, romantic, and modern world of MPB.
The SOM system features a heavy geometric logo which can be altered for use as a container, as well as an op-art inspired floral frame, whose individual components can be rearranged to fit a variety of applications.