Olive Branch Bernedoodles: website copy + email marketing

Theresa has big dreams for her business, but being a solo show, she doesn’t have the time to carefully craft her marketing and client communications to win over her dream clients and keep her current clients happy all while doing the day to day tasks required of being an ethical breeder.

Olive Branch Bernedoodles is all about “Raising extraordinary Bernedoodles with a purpose.” She does everything with care and attention, from genetic testing and temperament testing parent dogs, to completing an intensive service dog curriculum with each puppy she raises. In other words, she has got her hands full. Even though she works her butt off, she knows she needs a marketing strategy that shows her effort if the public is ever going to choose to get a puppy from her than from a puppy mill for half the price. She needs to be visible and elevated, while still staying true to the vision she’s building.

“It's important to me that my content is relevant and optimized for analytics. I want to grow my business, and I needed someone who had the knowledge to help me make that happen. I also needed someone who would listen and use the tone that I prefer for my business.”

And, she wants her buyers to have a great experience and feel prepared to raise their puppies once they bring them home. This requires a lot of communication that she just doesn’t have time for.

Website Copy: Theresa had a lot of services and selling points of her business that weren’t shining through on her website. People couldn’t really tell what set her apart or why her dogs were special. That’s why I helped her organize her selling points, develop a brand voice that reflected her love of dogs, create a user friendly website organization system, and put all her business goodness into words on her site.

Welcome Flow: In general, when someone signs up for a newsletter they are at a point where they are highly likely to buy a puppy. To avoid missing any of these potential sales, I created a welcome sequence to be sent over a week after someone subscribes to the newsletter. For Olive Branch Bernedoodles, I wanted potential buyers to really understand what makes these puppies special, from their breeding, to their care, to the story behind the breeder they come from. It also provides simple call to actions to encourage readers to engage, learn more about the program, and ultimately put down a deposit on a puppy.

Monthly Newsletter: Dogs are family, so Theresa wanted her clients to feel like they were joining a community of puppy lovers when they purchased from her. To accomplish this, we’ve implemented a monthly newsletter series to share cute “pupdates”, including general updates about her program and fun tips, tricks, and ideas to train and bond with your puppy.

“The content and projects that Bianca has created for me have exceeded my expectations. Our company has seen improvements in website engagement and a 10% increase in average time spent on our website over the past year. High engagement from our well written newsletters and an overall better online presence.