TAYA — Framer Website Visual Redesign

TAYA is a San Francisco-based startup bringing AI into jewelry, founded by former Apple hardware designer and Stanford-trained engineer Elena Wagenmans. Backed by a $5M seed round, its necklace captures thoughts and voice notes on demand, approaching wearable technology through personal expression and privacy.

We redesigned the website’s visual direction to bring that ambition into its digital presence. From the layout system to the hero renders and motion assets, we created the visual experience around the necklace, balancing the precision of a technology product with the character of a jewelry brand.