Aurum — Framer Website Ecommerce Template

Aurum is a jewelry e-commerce concept inspired by the light, materials and atmosphere of the Mediterranean. Created as a Framer template, it explores how an online store can express the character of a brand rather than simply display its products.

We created the visual identity and website, bringing together an adaptable store layout, product imagery and motion throughout the experience. The project won the Frameship Challenge, recognising its approach to e-commerce design in Framer.