Iconic Halwa: Package Identity
Anish G
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Posted Mar 28, 2025
Reimagined Twin Town's Halwa with modern design and cultural storytelling, creating scalable packaging that honors heritage and broadens appeal.
Reimagining Tamil Nadu's iconic Halwa, we revitalized Twin Town's packaging strategy by blending modern design with cultural storytelling. This yielded distinctive, scalable packaging and brand assets, refreshing the brand's identity while honoring its heritage and appealing to a wider audience.
