When I joined the Dribbble Indonesia community, I participated in a collaboration event organized by Dribbble Indonesia. I collaborated with other designers in various roles.

We received a brief which is a company called FitHealth, which is engaged in sports and focuses on helping regular exercisers of all ages optimize their activities. They provide digital products to measure cardio activities such as running and cycling. During the pandemic, FitHealth aimed to enter a new sector, namely healthy food.

FitHealth wants to penetrate the healthy food sector due to the increasing urgency to maintain a healthy life and increase endurance, especially during a pandemic like now.

To find out how people eat healthy food, we conducted online interviews via Whatsapp and distributed online surveys using the Google Form

There are 3 main goals to find out the insights from the respondents, these goals are:

Knowing people's motivation when consuming healthy food

Understand people's habits when they want to eat healthy foods

Understanding the problems that people experience when they want to see the calorie content of healthy food

We conducted interviews via WhatsApp with 10 respondents and we also conducted an online survey via Google form by distributing questionnaires to the target respondents, namely:

Male/female aged 18-35 years

Live in Indonesia

Doing a healthy lifestyle by diligently exercising or eating healthy food

Where do you usually look for information to help with your lifestyle?

Tell me about your difficulties in finding ingredients or healthy food that you want to eat.

How do you know the content of the food you eat?

After conducting online surveys and interviews and obtaining insights from our respondents, we created an affinity mapping by categorizing respondents' answers based on their most frequent anxiety. This stage helps us to make the best solution decisions from the insights we get.

After knowing the main problems users have when they want to eat healthy food, the challenges we have to solve are:

How can users find restaurants or people selling healthy food around their homes?

How can users find out how to process healthy food ingredients?

How can users find the number of calories in the food they want to consume?

To answer the challenge from the insights we get, we provide 3 main solutions, namely:

Provides an online food ordering feature to help users when they want to buy healthy food

Provides recipes to help users when they want to cook or process food ingredients, especially healthy food menus

Displays information on the number of calories in the food you want to consume

Yellow was chosen as the main color because it supports a healthy lifestyle, as happiness is often associated with the color yellow. Therefore, in order to promote a healthy lifestyle, it was decided that yellow would be the most suitable color.

We created low-fidelity wireframes in Figma, which proved useful for implementing features or content within the Information Architecture.