OmniFlow Dashboard – Detailed UX Case Study (Screen-by-Screen)
1. Dashboard (Overview Screen)
Goal: Give users an instant snapshot of business performance.
Key Elements & UX Decisions:
KPI cards (Messages Sent, Active Contacts, Bot Conversations, Conversion Rate) use visual hierarchy and color-coded trends to communicate performance at a glance.
"New Campaign" CTA placed top-right to support the primary user action.
Messages Overview chart focuses on trend recognition rather than raw data overload.
Quick Actions panel reduces friction for frequent tasks.
UX Value: Reduces cognitive load and supports daily decision-making within 5 seconds of landing.
2. Contacts Management
Goal: Help users organize and segment WhatsApp contacts efficiently.
Key Elements & UX Decisions:
Summary cards (Total, Active This Week, New This Month) provide context before interaction.
Table layout optimized for scanning: name + avatar, tags, status, last contact.