Overview of the project
Collaborated with DOJO Talent on user research and synthesis for the version 1 of their talent marketplace product.
Completed competitive benchmark research for the current market for talent marketplaces. Compared and analyzed 26 platforms based on 16 parameters focusing on DOJO's needs and the market.
Conducted a total of 12 in-depth user interviews.
Conducted a 3-hour UX workshop with the DOJO team.
Synthesized insights, opportunities and painpoints that emerged in the interviews.
Created seed ideas that will guide DOJO's product design and development processes.
Deliverables
3 User personas with differen motivations and expectations from DOJO.
Insights about users and the general market for talentmarketplaces.
3 Seed ideas for DOJO to implement in their MVP.
4 Design principles for DOJO to follow while designing both their product and community.
See live product https://www.dojotalent.com
