Street Blends Rebrand

I started working on the branding by putting together two moodboards — each one showcasing a different vibe through logos, color palettes, typography, and overall style. This helped the Street Blends team visualize the potential directions the brand could take. Once they picked the mood that resonated most, I used that as the foundation to design their new identity. The result is a custom logotype that feels fun and friendly, yet polished enough to grow with the brand. One of my favorite touches is the way I blended the “S” and “B” — a subtle but clever nod to the word “Blends” and a unique way to tie their initials together into a recognizable icon.

To make sure the branding works across all kinds of touchpoints, I created a full logo suite, including: A primary logo, a circular badge version (great for stickers, cups, and packaging) , “SB” monogram as a submark, horizontal and stacked layouts for different formats The final system gives them everything they need for a consistent, flexible brand presence - whether it’s on a coffee cup, food trailer, or Instagram grid.

The color palette captures warmth, playfulness, and energy, creating an inviting yet fresh vibe. Built around the client's love for pastels, the palette feels modern and elevated. Key elements include a creamy neutral base, a zesty coral as the hero color, and soft mint and blush for contrast. These colors pair beautifully with coffee and bakery items, giving the brand a vibrant, welcoming feel across digital, print, and packaging.

For the typography, I chose Poppins, a clean and modern font that complements the custom logotype. The logotype has a slight retro and playful touch, so I selected Poppins to maintain a balanced, contemporary feel. It’s sleek, versatile, and works beautifully across all applications.

The brand pattern reflects the items sold in the coffee shop, featuring line-drawing illustrations of coffee and bakery items like cookies, croissants, and cinnamon swirls. These illustrations align with the modern, playful vibe of the logo, creating a cohesive design.