RECALL jewelry
Valeria Ruban
R E C А́ L L
Branding design
The brand concept is built around the idea of memories. Each jewelry piece contains a photograph, preserving a personal moment. This idea shaped the entire identity, using the sea as a metaphor for depth and emotion, and a fingerprint as a symbol of individuality and memory. The fingerprint also enhances print interaction, placed where the finger naturally touches, making the logo more noticeable and engaging.
We extended the branding to include packaging, a magazine, certificates, business cards, a keychain, and the jewelryitself. Each piece is circular, holding a photo inside—a tangible memory. The entire brand concept is built around this idea, brought to life through thoughtful design and symbolism.
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INSTAGRAM \ vale.ria.ruban \
TELEGRAM \ valeria \
WHATSAPP \ +380999280004 \
EMAIL \ valerierub80@gmail.com \
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Posted Jul 31, 2025
Branding for jewelry brand. This brand is based on the association of memory, so the metaphor of the sea and fingerprint was chosen.
