Social Media Strategy : Laino - Launch French Market

Laino is a French company based in Normandy and known for developing organic products for women.

I was asked to develop and implement Laino's social media strategy on Instagram and Facebook platforms to reach a broader audience.

The first step was to get insights about Laino: its background, vision, target audience, and products. I set up meetings with teams to have a clear understanding of the company's background and objectives.

Once, I had more information, I started working on developing the brand identity focusing on themes such as " simplicity", "connection to nature", "routine" or "natural beauty" that encompassed the brand vision.

I made sure to focus on these topics while creating a social media calendar and translated them into visual content.

The steps were to : 

Understand the brand's story, mission and audience

Define the best online audience for the client

Create a content and social media calendar aligned with the brand identity

Create and manage Instagram and Facebook accounts

Increase awareness

Management of 2 Social Media Accounts

Creation of digital content

Management of Social Media advertising campaigns

Monthly reports of demographic data and campaign performances

Creation of a Social Media Marketing Plan and calendar

Community Management

Links : Instagram and Facebook