Brand Identity for a Unique Footwear Brand

This brand identity was created for RAUZ, a footwear brand created by Małgorzata Mazanek, a talented Footwear & Accessories Designer. The task was to create a captivating visual identity, blending excitement and elegance. 

RAUZ comes from the word "arouse," which means to excite or to be awoken. It is an electrifying mid-luxury brand that makes bold aesthetic a daily wear. The brand counters the market of non-accessible luxury through offering sumptuous footwear at the entry to mid-designer price level. Luxury is not a price point but a set of values, and RAUZ delivers unique footwear with a great fit and sustainability in mind.