MovieGuide is an innovative AI-powered app designed to recommend age-appropriate movies with the help of its virtual assistant, Dr. Teddy. The goal of this project was to create a brand identity and logo that reflects the app's cutting-edge AI technology and its mission to guide users to movies that are suitable for their age group. The design needed to be friendly, intuitive, and convey trust in the app’s movie recommendations.

The main challenges in this project included:

Conveying both technology and entertainment – The logo needed to balance the advanced AI aspect of the app with the fun and engaging nature of movies.

Appealing to diverse age groups – Since the app serves a wide range of audiences, from children to adults, the design had to be universally appealing and approachable.

Designing for trust – As the app’s recommendations affect what users watch, it was important to design a visual identity that exudes reliability and intelligence.

Creating a memorable mascot – Dr. Teddy, the virtual assistant, had to be incorporated in a way that makes the app feel personal, friendly, and engaging.

For MovieGuide, I created a modern, tech-forward, and playful brand identity with

A friendly mascot logo: The logo features Dr. Teddy, a cute, approachable teddy bear with glasses, symbolizing the app’s friendly, AI-driven assistant.

Color palette: A combination of blue and yellow was chosen to represent trust, intelligence, and warmth, with playful accents to make the app feel approachable and engaging.

Typography: A rounded, modern font was used for the logo to make it feel accessible, while maintaining a professional, tech-savvy appearance.

AI elements: Subtle nods to artificial intelligence were incorporated into the logo design, such as geometric patterns or futuristic icons, to indicate the app’s use of cutting-edge technology.

Tagline: “Smart Recommendations for Every Age” was included in the branding to reinforce the app’s purpose of providing personalized, age-appropriate movie suggestions.

A unique, memorable logo that reflects both the technology behind the app and the friendly, approachable nature of the virtual assistant.

Increased user engagement as the logo and branding create a sense of trust and reliability, making users feel confident in the app’s recommendations.

Broader appeal to a wide demographic, from children to adults, with the mascot helping create a personal connection to the brand.

Clear brand identity that is consistent across all touchpoints, from the app interface to marketing materials and digital media.