Eric Jordan was consulted by members of the racing industry to bring a futuristic edge to a new racing platform that caters to car enthusiasts and allows them to share in-depth knowledge and advanced user-rated data about vehicles and vehicle components.  The client sought to move away from the tired look of checkered racing flags and desired to bring a more aggressive high-tech feel to the racing community - appealing to the intellectual side of racing.  A complete branding process was undertaken to construct a sleek identity and a visual toolkit of custom 2D + 3D graphics was created to facilitate the production of a cutting edge web platform.