In a constantly changing streetwear scene, Rastah fashion stands out as a cultural icon taking over the world with its vibrant spirit. Started by three cousins named Zain, Ismail, and Adnan Ahmed in Lahore, Pakistan back in 2018; this brand has quickly become an emblem of the conglomeration of the Eastern tradition and Western style.

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To Zain, the creative force behind the brand, the chaotic energy of Lahore always works as a perpetual muse, making the prints of Rastah with colorful designs. A mixture of Eastern prints and Western silhouettes make up the ‘Volume X’ fall collection. These are transformed into colorful streets by turning ordinary clothes like hoodies and tee shirts into canvasses. Each piece is brought alive through traditional Pakistani methods ranging from hand block-printing to hand looming that pays tribute to Pakistan’s time-honored craftsmanship.

To check out the website click the link below: https://pk.rastah.co/

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Rastah’s signature piece in which a yellow silk suit complete with hand-blocked red roses represents the brand’s mission of rebirthing dying arts serves as one of the best examples of such practices. Zain emphasizes a new interpretation of traditional methods that bring youthfulness to Pakistan’s ancient handicrafts.

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Rastah’s cultural story is not limited to craftwork and has some quiet references to Pakistani icons. The latest “Notoriety” twill jacket worn by actor Riz Ahmed features images from Zain’s childhood as well as the famous cricketer turned Prime Minister, Imran Khan. Glamorizing the history and cultural moments in Pakistan.

This has a worldwide effect, even famous international stars notice it. It is noteworthy that even celebrities like Justin Bieber and Bollywood’s top stars have been caught in some of these designs. The crossover between Hollywood and Bollywood highlights the universality of Rastah and places it at the crossroads where fashion and culture meet globally.

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Its cultural commentary is also complemented by the ‘SSSS Collage’ hoodie which seeks to fight airport profiling. The image of the boarding pass bearing four ‘S’ letters associated with the Secondary Screening has triggered discussions and connected with those going through similar incidents.

It is more about fashion and more of a trend. Each of these pieces aims to challenge stereotypes in society and give rise to discussions while serving as a source of narration. The development of rastah transforms streetwear into an element of culture that is cherished by local connoisseurs and international icons simultaneously.

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