Visual Identity Project
Mohd Sufiyan
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Canva
The Brief
The visual identity project for aims to increase brand awareness for her video and photo business. Her business has grown over 3 years to include services such as Videography, Photography, Editing, Content Strategy, and Event Planning. The last time she had her logo made was 2 years ago, and this project will refresh her brand.
👉🏽 Design Requirements
Bold
Lots of colors - yellow, green, pink, orange, light blue, pink, red, and some purples can be included
Avoid dark blues and dark reds
Maximalism style
Wants a personal touch to her designs
Wants a mix of vintage and modern
☝🏽First Step
I was able to highlight a few things that she mentioned in the form. Here are a few things that I wanted to include in visual identity designs:
Brand Values
Innovative
Adaptability
Creativity
Below, are the list of emotions wants her customers to feel when working with her:
Brand Emotions
Energized
Welcome
Empowered
Lastly, here are some nouns that is comfortable with to include in her designs:
Brand Nouns
Eye
Camera
Camera lens or shutter
Stars
Clouds
Dots
✍🏽 Creative Directions
On to the creative direction and creating mood board and color palette options for Zoë to select for her designs. Here were her options:
