Visual Identity Project
Mohd Sufiyan
The Brief
The visual identity project for aims to increase brand awareness for her video and photo business. Her business has grown over 3 years to include services such as Videography, Photography, Editing, Content Strategy, and Event Planning. The last time she had her logo made was 2 years ago, and this project will refresh her brand.
👉🏽 Design Requirements
Bold
Lots of colors - yellow, green, pink, orange, light blue, pink, red, and some purples can be included
Avoid dark blues and dark reds
Maximalism style
Wants a personal touch to her designs
Wants a mix of vintage and modern
☝🏽First Step
I was able to highlight a few things that she mentioned in the form. Here are a few things that I wanted to include in visual identity designs:
Brand Values
Innovative
Adaptability
Creativity
Below, are the list of emotions wants her customers to feel when working with her:
Brand Emotions
Energized
Welcome
Empowered
Lastly, here are some nouns that is comfortable with to include in her designs:
Brand Nouns
Eye
Camera
Camera lens or shutter
Stars
Clouds
Dots
✍🏽 Creative Directions
On to the creative direction and creating mood board and color palette options for Zoë to select for her designs. Here were her options:
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Posted May 24, 2024
Our visual identity design process equally involve the participation of client and designer from the early stages of the project till final delivery and support
