The visual identity project for aims to increase brand awareness for her video and photo business. Her business has grown over 3 years to include services such as Videography, Photography, Editing, Content Strategy, and Event Planning. The last time she had her logo made was 2 years ago, and this project will refresh her brand.

Bold

Lots of colors - yellow, green, pink, orange, light blue, pink, red, and some purples can be included

Avoid dark blues and dark reds

Maximalism style

Wants a personal touch to her designs

Wants a mix of vintage and modern

I was able to highlight a few things that she mentioned in the form. Here are a few things that I wanted to include in visual identity designs:

Innovative

Adaptability

Creativity

Below, are the list of emotions wants her customers to feel when working with her:

Energized

Welcome

Empowered

Lastly, here are some nouns that is comfortable with to include in her designs:

Eye

Camera

Camera lens or shutter

Stars

Clouds

Dots

On to the creative direction and creating mood board and color palette options for Zoë to select for her designs. Here were her options: