For the LVF Ventires project, I undertook the commercial video editing process using CapCut and Canva to deliver a compelling final product.
Here’s a detailed breakdown of the project:
Footage Editing in CapCut:
- Initial Review and Selection: I began by reviewing all raw footage to select the most impactful shots that aligned with the project’s objectives.
- Cutting and Trimming: I meticulously cut and trimmed the clips in CapCut to ensure a smooth narrative flow, removing any unnecessary segments and enhancing the pacing of the video.
- Transitions and Effects: I added dynamic transitions between scenes and applied visual effects to maintain viewer engagement and create a polished look.
-Audio Synchronization: I synchronized background music and sound effects with the visuals, adjusting audio levels to ensure clear and balanced sound throughout.
2. Graphic Design in Canva:
- Custom Graphics: I designed eye-catching graphics, including branded lower thirds, logos, and animated text overlays, using Canva’s versatile design tools.
- Text Overlays: I incorporated clear and impactful text elements to highlight key messages and calls to action, ensuring they were consistent with LVF Ventires’ brand identity.
- Thumbnail Creation: I created a custom thumbnail to attract viewers and encourage clicks, using Canva’s design features to make it visually striking and representative of the video’s content.
3. Final Review and Adjustments:
- Client Feedback: I reviewed the edited video with LVF Ventires, incorporating their feedback to make any necessary revisions and adjustments.
- Final Export: I exported the final video in the required formats and resolutions, ensuring compatibility with various platforms for optimal viewing.
The completed commercial video effectively captured LVF Ventires' message, with a professional, engaging presentation that resonated with their target audience and showcased their brand effectively.
