Atelier Naturel is a lifestyle brand that brings the art of self-care into people’s homes through organic and sustainable DIY kits. From candles and diffusers to body wash and essential oils, each kit provides everything needed to create natural products without harmful chemicals. The brand celebrates craft, simplicity, and conscious living, encouraging customers to enjoy the process as much as the final result.

I created the full visual branding and identity system, including logo, typography, color palette, packaging direction, and structured layouts across digital and print. The goal was to build a precise and versatile design system that keeps the brand cohesive and easy to apply at every touchpoint.

The goal was to develop a visual identity and packaging system that communicates purity, sustainability, and creativity. The design needed to feel approachable yet refined, while staying adaptable across a wide range of product types and formats.

The identity was built around a clean and flexible layout system that adapts to different product sizes and changing information. A restrained palette of off-white and deep green anchors the brand, complemented by supporting tones that bring clarity and variety across labels and stickers. The packaging system emphasizes natural textures and simplicity, while modular details allow for cost-effective production without compromising a premium impression.

A cohesive and versatile brand identity that reflects Atelier Naturel’s organic ethos while staying practical for evolving product lines. The packaging communicates clarity and quality, offering a consistent yet flexible system that highlights the brand’s sustainable and creative spirit.

Thank you! Hope you like it!