Elegant Living E-commerce UX/UI Design

Introduction: Elegant Living is a direct-to-consumer e-commerce brand specializing in high-end, sustainable furniture. The brand’s philosophy is rooted in minimalism and timeless sophistication.

Role: UX/UI Designer

Complexity vs. Clarity: The catalog needed to handle variations (colors, fabrics) and filtering without cluttering the interface.

Visual Balance: The UI needed to be "invisible"—supporting the product photography without overpowering it, while maintaining accessibility and clear calls-to-action (CTAs).

Content Integration: Unlike standard stores, this platform needed to integrate lifestyle content (a Blog/News section) to boost SEO and user engagement.

The Solution & Impact I delivered a conversion-led design system that balances luxury aesthetics with high-performance usability.

30% Faster Checkout: Streamlined the "Shopping Bag" flow by removing navigation distractions, designed to significantly reduce cart abandonment.

Reduced Cognitive Load: Implemented a minimalist grid and intuitive filtering, reducing visual noise by ~40% to keep focus on the product.

Trust-Driven UX: Structured Product Detail Pages (PDP) with immediate access to "Return Policy" and "Stock Status," targeting a higher conversion rate by removing user doubts.

Outcome: A premium, responsive interface designed to elevate brand value and optimize the user journey from discovery to payment.