𝗠𝗮𝗿𝘁𝗵𝗮 𝗕𝗲𝗰𝗸 --- 𝗟𝗶𝗳𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴

𝗠𝗮𝗿𝘁𝗵𝗮 𝗕𝗲𝗰𝗸 --- 𝗟𝗶𝗳𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲

I created this website for a 𝗹𝗶𝗳𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 brand with a big focus on storytelling, personal connection, and making the information easy to follow.

The site brings 𝗠𝗮𝗿𝘁𝗵𝗮’𝘀 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 work, Wayfinder program, articles, community, and personal story together without making the experience feel overwhelming.

I worked on the 𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗹𝗮𝘆𝗼𝘂𝘁𝘀, 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀, 𝗶𝗺𝗮𝗴𝗲𝗿𝘆, 𝘁𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆, 𝗯𝘂𝘁𝘁𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 to give the website a calm, premium feel while still keeping the personality of the brand visible.

One of my favourite parts of the project was working with the photography and editorial-style sections. They help the website feel more personal instead of looking like a typical coaching website.

𝗧𝗼𝗼𝗹𝘀: 𝗪𝗶𝘅 𝗦𝘁𝘂𝗱𝗶𝗼 𝗦𝗸𝗶𝗹𝗹𝘀: 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗪𝗶𝘅 𝗦𝘁𝘂𝗱𝗶𝗼, 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻