York Cycling Club - Visual Identity & Website Design

Jade

Jade

York Cycling Club - Visual Identity & Website Design

More Than Miles, We're Family 🚴‍♀️🔥 For this passion project, I designed a full brand identity and website for York Cycling Club, a community-focused group dedicated to making cycling fun and inclusive.
The Mission:
York Cycling Club isn’t just about cycling, it’s about community. With loneliness affecting two-thirds of teens, the club’s goal is to create a welcoming space where young people in York can meet new friends, stay active, and feel part of something bigger.

The approach

Research & Strategy
Competitor research with cycling clubs and community groups to pinpoint what makes York Cycling Club unique.
Wireframing & UX
Sketching out low-fidelity wireframes helped map out user flows that felt intuitive.
Building the Brand
Taking a bold, modern spin on Yorks history, I designed high-energy visuals like badges, banners, and membership cards.
Website Development
Designed in Figma and developed in Webflow, the site is built for easy navigation, mobile responsiveness, and to be easily built upon in the future.
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Posted Oct 27, 2025

A bold, community-driven website built for impact — mobile-optimised, strategic, and designed to stand out.