Designed a conversion-focused PDP for Endorphin Belt’s first custom-color launch, Lavender Rush. The design lets buyers choose between the Belt and a bundle while seamlessly switching between the limited-edition Lavender Rush and the default color. The UX was structured to make product and bundle selection clear, reduce friction, and give the new color a strong presence without disrupting the core purchase journey.

Figma: Used to design the full-page layout and define the structure and visual direction of each section.

Replo: Used to develop and host the page, including a custom buy box that dynamically pulls prices, variants, and product images from Shopify.

Canva: Used to enhance existing visuals and create custom graphic elements throughout the page.

Photoshop: Used for advanced image editing, allowing for more detailed customization, image refinement, and quality improvements.

Client Collaboration: Worked closely with the Endorphin Belt founders to understand their vision and translate it into a polished, conversion-focused experience.