Cupffee eCommerce Platform Redesign
Daniel Dungyov
Cupffee - B2B & B2C eCommerce redesign
A custom eCommerce platform that reshaped how Cupffee approaches their B2B funnel and B2C funnel, separating them into two different flows.
Goals
Improve conversions - Achieved 30% rise in quotes
Position Cupffee's brand as bio and ecologically oriented.
Develop branded cup functionality - Brought quotes that contribute to 25% of the total
Integrate with existing operations flows and Zoho ecosystem.
Process
Audit of the existing solution
Stakeholder Interviews
Information Architecture
Wireframing
Design
Development
Design Review
Release
It took 6 months in total, while 2,5 months for ready-to-handoff design and half a month for design to support the development. And a constant collaboration between the client and the dev team.
Home page Mockup
Check out the live site now:
Loading this content connects you to cupffee.me.
cupffee.me privacy informationBranded Cup
Request a sample
Personas
Cart dialog
Easy and clean, familiar and containing everything necessary. Look at how the order tells you how much CO2 you're saving!
Video Section
Profile -> Orders
Sneak peek at the whole profile module with one of the most important - Your orders.
Responsive screens
Of course, we thought about mobile. 80% of the traffic comes from there
Like this project
Posted Oct 20, 2025
Redesigned Cupffee's B2B & B2C eCommerce platform, improving conversions and brand positioning.
Likes
0
Views
44
Timeline
Sep 20, 2024 - Feb 20, 2025
Clients
Cupffee
