A custom eCommerce platform that reshaped how Cupffee approaches their B2B funnel and B2C funnel, separating them into two different flows.

Improve conversions - Achieved 30% rise in quotes

Position Cupffee's brand as bio and ecologically oriented.

Develop branded cup functionality - Brought quotes that contribute to 25% of the total

Integrate with existing operations flows and Zoho ecosystem.

Audit of the existing solution

Stakeholder Interviews

Information Architecture

Wireframing

Design

Development

Design Review

Release

It took 6 months in total, while 2,5 months for ready-to-handoff design and half a month for design to support the development. And a constant collaboration between the client and the dev team.

Check out the live site now:

Easy and clean, familiar and containing everything necessary. Look at how the order tells you how much CO2 you're saving!

Sneak peek at the whole profile module with one of the most important - Your orders.

Of course, we thought about mobile. 80% of the traffic comes from there