Popcorn.co AI Video · Product & Growth 2024 — Present

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Popcorn.co AI Video · Product & Growth 2024 — Present

Led product & growth across prompt-to-video workflows, creative brief generation, onboarding, FTUE, paid acquisition, attribution, funnel instrumentation and conversion infrastructure.

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Context

An AI video platform turning prompts into social-native video.

Close case study —

Key outcomes

◊Search CTR ~2% → 6–8% (top campaigns ~10%)

◊Avg CPC ~$4.35 → ~$1.30 on a rebuilt intent-based campaign model

◊Launched a measurable FTUE funnel where none existed

◊Cost per subscription-page visit ~$44 → ~$10–15 blended (best ~$8–11)

◊~523 paid registrations in 7 days at ~$6 cost per registration

◊Brought paid acquisition in-house after spotting inefficient agency campaigns and broken attribution

◊Re-instrumented conversion tracking around paywall visits and subscription-package clicks

◊Worked on prompt-to-video flows, intent capture, creative-brief generation and AI output-quality loops

Framed honestly — this work improved acquisition efficiency, funnel clarity and tracking. It is not a claim to have solved paid-subscription conversion.